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UpFlow is an Aussie range of craft AF Beer

The UpFlow story really is one of grit, determination, and a hell of a lot of hard work. Stemming from a technical brewing challenge in Melbourne in 2018, the founders of this innovative new brewery have been hard at work creating a range of great-tasting non-alcoholic beers that bring people together, spark conversations and bring better health to our nation.

UpFlow comes from a strong engineering background, with the Co-Founder owning an engineering company that has designed and built 38 craft breweries and distilleries over the span of the past 5 years.

The entire UpFlow range has been lovingly crafted, making use of the versatile properties of simple pure malt, yeast, hops and water. Forget about nasty artificial colours, flavours or preservatives, and enjoy a delicious beer without any added sugar. UpFlow have certainly provided Australians with a healthier, better lifestyle choice when it comes to getting on the tins.


  • Can of UpFlow Session Non-Alcoholic Stout Beer
    from $4.50

    There’s nothing quite like a good stout to add a little oomph to your life. Make a statement with these bad boys of pure malt goodness. UpFlow have...

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What is UpFlow beer?

UpFlow is a new Australian non-alcoholic craft beer company with a range of 4 different varieties. They’ve covered all the basics to suit every kind of beer drinker and you won’t even be able to tell that all of their beers are alco-free. In this FAQ section we’re answering all your questions on the range.

Which types of beer are in the UpFlow range?

We are so glad you asked! UpFlow have pretty much covered all the tastes within their range of beers. They’ve got four awesome variations and we stock them all.

·       UpFlow Non Alcoholic Pale Ale

·       UpFlow Non Alcoholic Stout

·       UpFlow Non Alcoholic Wheat Beer

·       UpFlow Session IPA Non Alcoholic Beer

You’ve got a Pale Ale, a Wheat Beer, an IPA and even a Stout! And, yep - they each taste just like their alcoholic cousins, just without the side effects. They’re all available in 375ml cans via our online store.

What are the benefits of non-alcoholic beer like the UpFlow range?

Drinking non-alcoholic beer has many advantages. Let’s take a look at the classic hangover, for example. Bloated, headache pounding, body aching – yuck. That’s what alcohol does. It can dehydrate our body and add unnecessary carbs and calories.

Non-alc beer is also a better option for people who can’t or don’t want to drink alcohol: the mindful drinker, the health conscious, pregnant women, breastfeeding mama's (of course still check with your healthcare professional), people of a wide range of different religions, designated drivers, Dry July participants, the list goes on!

The number of people choosing to ditch the alcohol in favour of alternatives continues to rise.

What do the non-alcoholic beers in UpFlow’s range taste like?

The Pale Ale uses delicious European flavours like Halletauer and Saaz hops, and Munich malt to create a super tasty, naturally complex beer.

The Stout incorporates an amazing mix of bittersweet chocolate and invigorating espresso flavours to build a full-bodied balance and complexity that pairs well with a good old Sunday roast.

The UpFlow Wheat Beer provides all the great taste of a classic wheat beer, a clean graininess and a creamy mouthfeel. It’s made specifically for easy drinking.

Session IPA is a wonderfully balanced craft beer that has floral tones mixed with a tropical fruity flavour including citrus, berries and pine. Delicious!

What kind of experience does UpFlow have in the brewing industry?

UpFlow’s founders have a wealth of knowledge and experience within the brewing industry, in fact, one founder’s engineering company, Spark, has designed and built over 30 craft breweries and distilleries over 5 years. If that’s not impressive, I don’t know what is.

By utilising this connection to the industry, UpFlow has managed to build traction, support and perspective from countries all across the globe.

They’ve worked to create 65 developmental batches, built some unique development equipment and crafted some of the tastiest non-alcoholic beers Australia has to offer.

Does UpFlow use “good” ingredients in its beer?


UpFlow believes in creating a culture of health, wellness and mindfulness when it comes to social drinking. They believe that only the best ingredients should be used to brew all beer.

So, they don't use any artificial colours or flavours or added sugar. They all also preservative free.

UpFlow simply uses the versatility of pure malt, yeast, hops and water – nothing added or removed – to lovingly craft their beers without the addition of alcohol.

What UpFlow beer should I drink?

Well, that depends on what type of beer you usually reach for! They’ve got a beer to suit just about everyone.

If you like a fruity craft beer, the UpFlow Session IPA Non Alcoholic Beer might be the best option for you.

Stout drinkers will definitely fare well with the UpFlow Non Alcoholic Stout and its bitter, chocolately, coffee vibes.

A classic creamy, golden drop awaits Wheat Beer drinkers with the UpFlow Non Alcoholic Wheat Beer.

And last, but not least, the UpFlow Non Alcoholic Pale Ale is perfect for people who just want a Pale Ale that tastes like real Pale Ale – minus the alcohol, of course.

Why was UpFlow created?

UpFlow was created to provide a beer to the Australian community that would help empower mental presence, maximise quality of life, promote fun and improve health and productivity. It was important that it could do all these things and still maintain the classic beer taste without the alcohol.

The team at UpFlow wanted to introduce a beer alternative that would allow people to connect better with each other, without the outside influence of mind-altering booze. They wanted to break cultural stigmas and allow people an alternative option to getting wasted every weekend.

Is UpFlow planning on expanding their range?

Right now, they’ve got the basics covered. We’re certainly hoping an expansion is on the cards, but we can’t be certain as yet.

As soon as we have an answer, we’ll let you know!