The Sans Drinks Freshwater store was the first alc-free bottle shop in Australia.
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Aug 21, 2021
In May 2021 I opened Australia’s first physical zero alcohol bottle shop, in Freshwater, Sydney. From the moment I got the keys to the premises my customers have been right behind me; people were so keen they were even popping in to say hi before the store officially opened.
When I first stopped drinking alcohol, just over two years ago, I went into a bottle shop to find alcohol-free wine, the person behind the counter looked at me like I was crazy. It was the same look that I got 10 years ago when asking for a natural deodorant, which is why I started Nourished Life. I knew straight away that there was a need for a store that specialises in high quality, grown up drinks that happen to be alcohol free. I started planning Sans Drinks the next day.
Yes! Some people have called it a bold move and others say that I’m cheeky, but the truth is that I wanted to make a statement. The shop isn’t a gimmick – I am here to disrupt the liquor industry. Having a physical shop shows that alcohol-free drinks are a serious offering and the line of customers out the door shows that the trend is here to stay.
The success of the flagship shop has shown me that there is a market for alcohol-free bottle shops. One day I hope to have a store on every major high street. In the short term though, I plan to open more stores across Australia in the next three years.