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Operating as usual, no disruption to online orders across Australia & NZ
Operating as usual/no online disruption AU

Irene Falcone

Creator & Founder of Sans Drinks

Irene Falcone

Creator & Founder of Sans Drinks

From the Creator & Founder of Nourished Life

You might recognise my name from my first company - Nourished Life, Australia's trusted source for all things Natural Beauty, Health & Home, which I founded in 2012. When I started Nourished Life, I was on a mission to clean up the beauty industry. I’d become aware of the number of chemicals I was putting on my own body and realised that I wasn’t alone in wanting natural alternatives. Nourished Life became one of the fastest growing companies in Australia. Almost a decade after starting & running Nourished Life, I discovered non-alcoholic drinks and decided I needed to start a new business, an extension to our wellness journey. I am still bursting with passion to create positive change and give people better, healthier shopping choices. here my attention has turned to the way that people enjoy drinking. Many Australians are reducing the amount of alcohol that they drink – we’re starting to recognise that alcohol can have a lasting effect on our health and more of us than ever before are looking for alternatives.

Just like Nourished Life, my new mission has always been to give people better shopping choices.

"Sans Drinks is the biggest disruption to the liquor industry since prohibition"

Just like Nourished Life, my new mission is to give people better shopping choices. In creating Sans Drinks, Australia’s first physical non-alcoholic bottle shop and online superstore, I have done all the research and hard work for you. I am passionate about making alcohol free drinks fun, sexy and part of everyday drinking.

With a unique understanding of the alcohol-free drinks market and a detailed knowledge of over 500 products I am a trusted specialist in all alcohol free trends. That’s why Channel 7 described me as, "the biggest disruption to the liquor industry since prohibition"

It is my promise to you that when you shop at Sans Drinks, you will always have the best shopping experience, exclusive offers, and the best prices.

I am also incredibly conscious about the environmental impact of running a retail business. At Sans Drinks, we only use recycled, Australian made cardboard and paper based wrapping materials to protect your bottles in transit.

Our customers are loving

The best discovery of 2020! I have now picked up my fourth order from Sans Drinks. I have tried a shiraz, a chardonnay, sparkling wines, spritz and more - all amazing.

Rachel Nunn - Google

Brilliant range and Irene is a font of AF information. Great service and knowledge

Annie Looby - Google

Fabulous customer service overnight! I had ordered a bottle of sparkling wine as a client gift and the team were all over it! They added a personal note for me and dispatched first thing that morning.

Tracy Black - Google

Such a great range, easy to choose based on information and reviews, very fast service. We are having lots of fun tasting our different purchases!

Lara - Facebook

Brilliant service! The selection and variety of AF on offer is amazing, and my order was delivered promptly. Thank you!! xx

Belinda Conway - Facebook

“Very impressed by this offering! We were thrilled to have sourced a case of our favourite non-alcoholic beer at Sans drinks when all other retailers were sold out”

-Cecelia Coleman - Google

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