About our founder

About our founder

From the creator & founder of Nourished Life

Sans Drinks was founded in 2020 by Irene Falcone, the ex CEO/founder of Nourished Life. Irene is a passionate health & wellness retail disrupter, launching Sans Drinks along with several non-alcoholic wine and spirit brands shortly after selling Nourished Life.

Sans Drinks ignited the non-alcoholic drinks revolution in Australia opening the first alcohol-free bottle shop, on Sydney's Northern Beaches.

In 2023 Sans Drinks was acquired by Just Wines, Irene remains a passionate member of the Just Wines/Sans Drinks team and is also back in the natural beauty space with the launch of her new natural beauty store, Clean Nectarine.

“Just like Nourished Life, my new mission has always been to give people better shopping choices.”

– Irene Falcone

Founder & Director of Sans Drinks

“The biggest disruption to the liquor industry since prohibition."

– Channel 7

“The biggest disruption to the liquor industry since prohibition."

– Channel 7

In creating Sans Drinks, Australia’s first physical non-alcoholic bottle shop and online superstore, I have done all the research and hard work for you. I am passionate about making alcohol free drinks fun, sexy and part of everyday drinking. At Sans Drinks, we only use recycled, Australian made cardboard and paper based wrapping materials to protect your bottles in transit.