Your guide to NON - Alcoholic-Free Wine Alternatives

Sep 03, 2021

One thing that gets me super excited about the alcohol-free drinks industry is the ability for creators to make unique alternatives using seriously innovative flavours and methods. NON is a complete game changer.
NON 7 bottle in Female hand

The alcohol-free Australian brand NON have extended their unique NON Wine range and now have Seven distinctively unique alternatives to wine, each inspired by a different alcoholic variety or occasion.

What is a non-alcoholic wine alternative?

Alcohol-free wine, dealcoholised wine and non-alcoholic wines are all traditional wines that have had their alcohol removed. Wine alternatives are different, these are unique adult drinks created to enjoy in replace of wine. These are made with a combination of ingredients, but not alcohol.

How are NON beverages made?

NON is a tisane, which is technically a beverage made from the infusion of herbs, spices and other plants. Each bottle of NON has it's own unique flavour, made from separate infusion of dried fruits, herbs, spices and other all-natural ingredients, steeped in hot water and verjus (acidic juice from unripe grapes and other sour fruits that provides a wine-like taste) to draw out an array of delicious and unique tastings. 

Created by a chef, the ingredients are roasted, dehydrated and sous vide. Then the magic happens: the steeping. Once the ingredients have transferred their flavour to the pristine filtered water, it is (in some cases) carbonated overnight. All of this happens in a similar way to how hops are added to beer, then strained.

Chef William Wade and Aaron Trotman created the NON brand believing that tisane would make a unique and delicious non-alcoholic wine alternative that had not been explored before – so they brewed it, bottled it and made it happen.

NON 1 laid flat on a table

Why are NON drinks such a fantastic alternative to alcohol?

The drinks in the NON range each based on different wine styles or occasions so finding the right option for you is easy. Plus they are all vegan, completely alcohol-free and gluten-free, enabling a wide range of people to enjoy adult drinks.

Two men enjoying alcoholic free wine alternatives

The main reason NON beverages are so highly sought after is due to the mind behind the business: William Wade. William Wade ran Long Time No Sea on the South Coast of NSW, and managed to do a stint at the world-class Noma restaurant in Copenhagen working on their non-alcoholic drink and food pairings.

He moved back to Australia bringing a wealth of knowledge with him and that was when he and Trotman joined forces to create a brand that would bring something a little out of the ordinary to the global drinks market.

The drinks are inspired by dishes that Wade used to serve in his restaurant, so they are the perfect companions to a range of meals, but they’re also perfectly delicious on their own.

Your Guide to NON wine alternatives:

the NON Range on a table

NON 1 : Salted Raspberry & Chamomile 

Inspired by Pétillant naturel (pet nat) sparkling wine with dry and lengthy fruit tannins 

This bottle is lightly carbonated and takes inspiration from a dessert that Wade perfected at his restaurant. It takes the juicy, tart notes of fresh raspberries and combined them with calming chamomile, Murray River salt is added to round out the flavour profile and provide hints of salt ensuring a dry profile similar to a pet nat wine. NON 1 has lengthy fruit tannins and a vibrant raspberry red colour.

NON 2: Caramelised Pear & Kombu

Inspired by a classic French Farmhouse Cider 

The NON 2 has a distinctive French Farmhouse Cider feel, pears, kombu (edible sea kelp), ginger and cardamom are combined with peppercorn, star anise, black tea, clove, agave, vanilla and olive brine. Steeped in filtered water and verjus, then lightly carbonated to create a highly unique flavour profile with a warm aroma.

NON 3: Toasted Cinnamon & Yuzu

A non-carbonated dry white or an Aperitivo style 

Inspired by traditional Japanese food, this is non-carbonated and serves as an excellent replacement to a dry white wine or Aperitivo. Enjoy pre-meal to whet your appetite. Created with verjus, Murray River salt, Sri Lankan cinnamon, Valencia oranges and Japanese yuzu which are expertly blended and steeped in filtered water. The result is a delicious flavour profile with hints of bitter orange and burnt floral.

NON 4: Roasted Beetroot & Sansho

The perfect alternative to a traditional Sparkling Shiraz

This is a ruby red, sparkling shiraz alternative that combines beetroot, sansho, black pepper, tamari, bay leaf, jalapeno, houjicha and Murray River salt. Ideal with Italian foods and summer BBQ's. 

NON 5: Lemon Marmalade & Hibiscus

Inspired by a Petillant Farmhouse Gose (a sour fermented beer) 

Inspired by a traditional Petillant Farmhouse Gose which is a sour fermented beer, the NON 5 combines lemon verbena, lemon myrtle, preserved lemon, hibiscus, liquorice root, peppermint and Murray River Salt which are steeped with Citra hops providing a unique sour beer flavour profile. 

NON 6: Tomato water & Peppers

Inspired by skin contact Sauvignon Blanc

A new edition to the NON range, the NON 6 is bright, crisp wine alternative with a verdant nose and a silky mouthfeel. The complex flavour profile features Andalusian vegetables and umami-rich salinity. Pairs well with green vegetables such as asparagus, zucchini, fresh peas, and artichokes. 


NON 7: Stewed Cherry & Coffee

Inspired by dry Lambrusco

Another new edition, The NON 7 is a full bodied and subtly spiced wine alternative. It is rich in dark fruits and lightly sparkling. The complex flavour profile features sour cherry, spice and undertones of cold brew coffee. Pairs well with italian food, especially tomato based pasta dishes and ideal for enjoying after a meal.


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