Thomson & Scott Noughty has been a best seller at Sans Drinks from the very start. Customers tell me that of all the sparkling wines they have tried, it rivals traditional sparkling wine and champagne in terms of taste, aroma and mouthfeel. I agree - in fact, it's become one of my personal favorites.
Since its launch in 2016, Noughty has received glowing reviews from The Times, The Guardian and even The New York Times.
Recently, BBC Good Food said:
"Noughty sets the bar high for competitors, writing, "it was in our opinion the closest match for a real wine."
Now, with the highly anticipated Noughty Rose hitting Australia, the Thomson & Scott brand is more popular than ever.
One of the reasons Noughty has been such a hit is the passion of Thomson & Scott founder, Amanda Thomson. A lifelong advocate for healthy, ethical lifestyles, Amanda set out to craft a non-alcoholic sparkling wine that without compromising on flavour or style.
Amanda studied the craft of wine making at the renowned Le Cordon Bleu School in France, where she was also named Entrepreneur of the Year 2017.
I spoke with Amanda about her journey from wine lover to wine maker.
Q. What prompted you to delve into the world of non-alcoholic beverage making?
A. "The idea of bringing the party (Champagne-style!) but without the alcohol."
Q. What was the inspiration behind the name Noughty?
A. "The playful idea that alcohol-free didn’t have to be sanctimonious and the cool bar order; 'Noughty please!'"
Q. What 3 words would you use to describe Noughty?
A. "Delicious. Moreish. Celebratory."
Q. Where do you see your brand in 5 years’ time?
A. "Having shifted the global drinks industry to a Noughty way of being."
Q. What do you love most about the impact your wine makes on the world?
A. "That we make people happy without the hangover."
Q. What are the additional benefits of being Organic?
A. "Eradicating nasty chemicals from the wine world."
(In order to be classed as a fully organic wine, the winery must meet with strict requirements and grapes must be grown without herbicides, pesticides or other artificial or synthetic chemicals.)
Q.What made you decide to choose fully recyclable materials for all your products?
A. "It was the only way. Consumers demand it now. And so they should! Caring for planet Earth is everyone's responsibility. Utilising recyclable materials and being ethically sound in the production of both non-alcoholic and alcoholic beverages should be of a much higher priority within the industry."
Q. What is your favourite moment from the Thomson & Scott journey?
A. "Being voted one of the coolest people in food and drink by Business Insider alongside George Clooney."
(that's the iconic 'Business Insider Australia 100 Coolest People In Food and Drink List. As well as George Clooney, the list included Anthony Bourdain, Daniela Soto-Innes, the world’s best female chef for 2019, and David Chang of Netflix's "Ugly Delicious" fame.)
Q. Your products have so many glowing reviews. How do you feel when you read them and see the love people have for the products you create?
A. "Happy. And in the party mood!"
Q. What do your team enjoy most about working with Thomson & Scott?
A. "That we are now demonstrating we can actually change the global drinks industry from within."
Q. What would you say is the main thing that makes your non-alcoholic sparkling wine stand out from the rest?
A. "The taste. When famous wine writer Jancis Robinson’s website called it the best alcohol-free sparkling wine hands down, maybe the best alcohol-free overall, she wasn’t kidding."
Here's the review:
"Dry, with decent, crunchy, ripe-apple fruit. It was very frothy when poured, but the bubbles were fine and lively and it wasn’t uncomfortably frothy in the mouth. It is, hands down, the best alcohol-free sparkling wine I have ever tasted, and one of the best alcohol-free wines I've tasted overall."
Q. What is your favourite mocktail recipe?
A. "Noughty Bellini: Noughty and peach puree. Heaven. Dreaming of brunch already!"